Similar to a diamond cut, Nose redesigned the product range of the leading manufacturer of high-precision chucks for milling machines. The new design emotionally emphasises the high value of these high-tech products and consistently raises awareness of the EROWA brand in each of their countless products. The new product language not only makes EROWA products more appealing, but also offers solid protection against low-quality imitators.
Who says cold technology doesn't evoke emotion?
Swiss origin
Almost 100% of EROWA products are manufactured in Switzerland. This is why we integrated its origin as an integral part of the new product label. The "swiss precision" label and the small Swiss cross now distinguishes every EROWA product and safeguards it from imitation.
Almost 100% of EROWA products are manufactured in Switzerland. This is why we integrated its origin as an integral part of the new product label. The "swiss precision" label and the small Swiss cross now distinguishes every EROWA product and safeguards it from imitation.
Intelligent Detail Solutions
By cleverly integrating the individual part number into the product label instead of the hard-to-handle metal part, logistics were simplified and significant savings were achieved.
By cleverly integrating the individual part number into the product label instead of the hard-to-handle metal part, logistics were simplified and significant savings were achieved.
Premiere at the EMO Hanover
The first public presentation of the new EROWA product range at the EMO trade fair in Hanover was met with great enthusiasm. This presentation confirmed the company's leadership in the market even further.
The first public presentation of the new EROWA product range at the EMO trade fair in Hanover was met with great enthusiasm. This presentation confirmed the company's leadership in the market even further.
A Comprehensive Package
The packaging is also part of the product. This has also been fully redesigned by Nose. A lot of emphasis was placed on ecological considerations. Through simple and mostly graphic measures, we achieved a striking increase in distinctiveness and homogeneity through a variety of different sizes and requirements.
The packaging is also part of the product. This has also been fully redesigned by Nose. A lot of emphasis was placed on ecological considerations. Through simple and mostly graphic measures, we achieved a striking increase in distinctiveness and homogeneity through a variety of different sizes and requirements.
EROWA Robots in a New Design
Another rapidly growing mainstay of EROWA is automation. Its large robot systems feed the metalworking machines fully automatically and effortlessly, even when the parts being transported weigh half a tonne. Nose also supported this system to continue applying the new brand image in a consistent manner.
Another rapidly growing mainstay of EROWA is automation. Its large robot systems feed the metalworking machines fully automatically and effortlessly, even when the parts being transported weigh half a tonne. Nose also supported this system to continue applying the new brand image in a consistent manner.
Operating System for the Smart Factory
Central Position in the Entire Production Process
EROWA's software plays a key role in the overall concept of Industry 4.0. As a process control system for tool and mould making in metal processing, it is a core element in the digitalisation of industrial production. The modularly expandable application suite handles the planning, control and monitoring of production systems. This gives the user an overview of production processes at all times.
EROWA's software plays a key role in the overall concept of Industry 4.0. As a process control system for tool and mould making in metal processing, it is a core element in the digitalisation of industrial production. The modularly expandable application suite handles the planning, control and monitoring of production systems. This gives the user an overview of production processes at all times.
Productivity through User-Friendliness
We have developed an independent design language for the EROWA applications that is consistent with the product design. The information architecture has been tailored to the most important use cases and the operation has been optimised with new interaction patterns. The most important information is summarised in clearly structured views. Special attention has been paid to the implementation of an animated real-time display of the production line, which allows the user to keep an eye on inaccessible areas of the production line. The various elements of the software work together harmoniously, making work processes more intuitive and increasing productivity.
We have developed an independent design language for the EROWA applications that is consistent with the product design. The information architecture has been tailored to the most important use cases and the operation has been optimised with new interaction patterns. The most important information is summarised in clearly structured views. Special attention has been paid to the implementation of an animated real-time display of the production line, which allows the user to keep an eye on inaccessible areas of the production line. The various elements of the software work together harmoniously, making work processes more intuitive and increasing productivity.
A Tradition of Innovation
EROWA is strengthening its position as an innovative partner to the metalworking industry with the revised application suite.
EROWA is strengthening its position as an innovative partner to the metalworking industry with the revised application suite.
