General Motors

GM’s strategy envisaged bringing together the automobile brands represented in Europe in so-called multi-brand dealerships. Nose developed a cross-brand platform together with the international teams of the three brands and the American parent company. A multi-brand dealership included a brand-neutral reception area, which was connected to individually designed showrooms that correspond to the respective brands. Nose developed a modular interior design and furniture set consisting of reception desks, workstations, shelves for parts and accessories, waiting areas, and display areas for vehicles and brands. The order also included a modular marking and wayfinding system for indoor and outdoor areas. As a result, Nose was commissioned to completely redesign Chevrolet Europe’s single-brand dealer network.

NOSE AG
Hardturmstrasse 171
8005 Zürich
Switzerland

Landline: +41 44 533 19 00,

E-Mail: contact@nose.ch


Web Development:
Schlatter corporate GmbH
Davidstrasse 45
9000 St.Gallen
Switzerland
www.schlattercorporate.com
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